AKQA partnered with Pencils of Promise to create and develop its new fundraising and awareness program for the 2011 holiday season. The campaign, Made with Pencils, aims to help raise funds and awareness to support global education and literacy. The concept behind Made with Pencils centers on the potential in a single pencil for learning and sharing thoughts, ideas and creations. Through this initiative, a pencil can now help build new schools in developing countries.
Bronze Winner
Digital — Public Service/Social Welfare
Entrant: AKQA, New York
Pencils of Promise
"Made With Pencils"